Cremerie de Paris, home of the Phone Book of the World

Phone Book of the World.com
was invented at the Cremeries de Paris / Hotel de Villeroy,
Royal Hotspot since 1370
Telecom since 1671

Cremeries (Milk Stores at the Les Halles foodmarket) 1869 - 1970
Pop Up Expos since 2011
gate of the Cremerie de Parispost coach
Cremerie de Paris is rooted in history ...
Our place exists since 1370.
The childhood place of Louis XIV became a "La Poste" in 1671.

A bit of magic linked to centuries of history
attracts some of the World's most famous Brands ...
Brands in the history of the Cremeries

Phone Book of the World.com

Chanel Book Store by VB.com

Type your research in the input field to search the Book


Brand Cremerie Date History Media

Royal Hotspot
Villeroy
Bourbon

1370 - 1671
old history

Logo Villeroy Bourbon N°1

1370-1671
Nicolas IV de Villeroy and Henri IV, 1st Bourbon King of France - Nicolas V de Vileroy and Louis XIV, 3rd Bourbon King of France Residence of the Villeroys,state advisors Pied-à-terre of the Bourbons, Kings of France VB.com
Logo Villeroy Bourbon N°1

1646-1654
Villeroys and Bourbons Nicolas IV de Villeroy
Henry IV

Louis XIV
spends parts of his childhood at our house,
owned by his tutor
Nicolas V de Villeroy.
Louis XIV child in 1649

Telecom
Pajot & Rouillé


Thurn & Taxis

1671 - 1738
old history

A story that left...

Post Coach N°1

1671-1738
La Poste Pajot Rouille Royal French Postal Services
Telcom History Hotspot
Portail Cremerie de Paris

Halles Centrales

foodmarket 1183 -1970
renovated by Napoleon III
and Empress Eugenie

loved by
the Romanov children
Coco Chanel
& Aimée de Heeren

1850 - 1970
recent history

A story that left...

Empress Eugenie and Napoleon III Halles Centrales de Paris avec les Cremeries 1870
after the end of the constructions
Napoleon III and
Empress Eugenie
leave France.

In the UK
Eugenie transmits
the legends of
les Halles
to a little girl,
Alix Hessen
Alix Hessen
Logo Cremerie de Paris N°1

1869-1970
Ccremerie de Paris 1889 Alix marries
Nicolas Romanov
and takes the legends to Russia

1900s
Alix repeats the fairytales about the Cremeries to her children, nieces, nephews.

The stories have
a secterd code "VB".
Romanov Ccremerie de Paris 1910
The Romanov
children love
the legends about Cremerie de Paris
and the Les Halles market.
They all dream of travelling to Paris.

Anastasia Romanov
renames "VB"
as "Very Beautiful".
Logo Cremerie de Paris N°2

1925-1970
Cremerie de Paris 1918
Alix Hessen / Romanov
and all her children are killed

1919
Dmitri Romanov
Dmitri Romanov
survives the revolution,
the legends return to Paris.
Logo Chanel Cchanel Romanov 1920
Dmitri Romanov and Coco Chanel, 1920
Dmitri Romanov shows
Cremerie de Paris
to Coco Chanel

Chanel falls in Love
with both
Romanov and the Cremerie.
What is left from
their story
is N°5 and
a little jewel.
Logo Cremerie de Paris N°6

1669-1970
Cremerie de Paris N°6 1955-1970
Coco Chanel 1970
Cremerie de Paris
becomes a night walk destination
for Coco Chanel &
Aimée de Heeren.

1970
Chanel gives Aimée a little jewel Romanov
had left her.

Return of a Story
Telecom


Thurn & Taxis + Chanel
Electrica for Sony 1986-1999
Cybercafe de Paris 1993-2005
Phone Book of the World since 1999
since 1671 / 1999

Phone Book
of the World
1970
baby sitting
baby sitting
Carl and Friederike
cousins of
Anastasia and Dmitri
repeat the legends
to their great-nephew,
a little boy.
logo Sony N°2

1987
2000


N°1

1993
2000
Electrica for Sony 1987
little Cremerie N°2
from the Postal Services to the Phone Book of the World
A few Thalers from the old
Thurn & Taxis Postmasters
help the Cremerie to reopen
not as a milk, but a Telecom store.
Logo Phone Book of the World.com N°1

1995
2005
Cybercafe de Paris 1993
acquisition of
Cremerie N°1
with help of the little
Chanel jewel
Dmitri Romanov and Coco Chanel, 1920
Cybercafe de Paris
at Cremerie de Paris N°1
from the Postal Services to the Phone Book of the World
A few Thalers from the old
Thurn & Taxis Postmasters
help the Cremerie to reopen
not as a milk, but a Telecom store.

Return of a Story
Pop Up Stores

since 2011


Becoming the
Meeting place
of the World's
most famous Brands
Logo Acer N°1

nov
2014
Acer Pop Up Store at the Phone Book of the World Acer Pop Up Store
at
Cremerie de Paris N°1
Logo Adopte un Mec N°1

sep
2012
Adopte un Mec Pop Up Store at the Phone Book of the World Adopt Un Mec
Pop Up Store
at
Cremerie de Paris N°1
sep 2012
Logo Amazon Amazon
Pop Up Store
at
Cremerie de Paris N°1, N°2,
N°3 & N°6
dec 2018
Logo Any d Avray N°1

april
2012
Adopte un Mec Pop Up Store at the Phone Book of the World Any d Avray
TV
Commercial
Logo Attitude Manche N°1

dec
2017
Attitude Manche Pop Up Store at the Phone Book of the World Attitude Manche
Pop Up Store Marin
Logo Bazarapagne N°1
N°2

july
2017
Bazarapagne Pop Up Store at the Phone Book of the World Bazarapagne
Fashion Show
rue des Halles
Logo Casio N°1

july
2013
Casio G Shock Pop Up Store at the Phone Book of the World Casio G-Shock
Pop Up Store
at
Cremerie de Paris N°1
Charal Pop Up Logo N°1

sep
2016
Charal Pop Up Store at the Phone Book of the World Charal Pop Up Store & Cafe
at
Cremerie de Paris N°1 & N°3
Logo Crumpler N°2

oct
2015
Crumpler Pop Up Store at the Phone Book of the World Crumpler Pop Up Store
at
Cremerie de Paris N°2
logo Fanta Halloween N°1

oct
2017
Fanta Pop Up Store at the Phone Book of the World Fanta
Escape Game
Maison des 6 Trouilles
at
Cremerie de Paris N°1
logo Final Fantasy N°6, N°7, N°8

dec
2016
Final Fantasy Pop Up Store at the Phone Book of the World nal Fantasy
Pop Up
Store & Bar & Cafe
Cremerie de Paris N°6 & N°7 & N°8
Logo Flaneurz N°1

mai
2017
Flaneurz Pop Up Store at the Phone Book of the World Flaneurz
Pop Up
Store
at
Cremerie de Paris N°1
Logo Fingabol N°6

dec
2017
Fingabol Pop Up Store at the Phone Book of the World Fingabol
Pop Up
Store
at
Cremerie de Paris N°1
Logo Konami N°1

aug
2015
Metal Gear Pop Up Store & Pop Up Cafe at the Phone Book of the World Metal Gear V
Pop Up Store & Cafe
at Cremerie de Paris
N°1 & N°3
Logo L'Oréal L Oreal Pop Up Store at the Phone Book of the World L Oréal Stylista
Pop Up
Store
at
Cremerie de Paris N°1
& N°6
Logo Marc Cain N°1

june
2014
Marccain Fashion Showroom at the Phone Book of the World Marccain
Fashion Showroom at
Cremerie de Paris N°1
logo Marithe Francois Girbaud Marithe Francois Girbauld Pop Up Store at the Phone Book of the World Marithe+
Francois Girbaud
Pop Up Sale at
Cremerie de Paris N°1
Logo Microsoft N°7, N°8

dec
2016
Microsoft XBox Cocktail at the Phone Book of the World Microsoft
XBox
Cocktail
at
Cremerie de Paris
N°7 & N°8
Logo Myriam Maxo N°2

aug
2015
Myriam Maxo Pop Up Store at the Phone Book of the World Myriam Maxo
Pop Up Store
at
Cremerie de Paris
N°2
Logo Nike N°1

june
2012
Nike Commercial My Time is Now at the Barber Shop Pop Nike Commercial
My Time is now
at
Nike Barber Shop
Logo Nike N°1

june
2012
Nike Pop Up Store at the Phone Book of the World Nike Barbershop
Pop Up Store
at
Cremerie de Paris
Logo Nefer Couture N°5

mai
2015
Nefer Commercial at the Phone Book of the World Nefer
Commercial
"Harlem Renaissance,
Cremerie de Paris 1920"
on Royal Staircase
Logo Nefer Couture N°2

mai
2015
Nefer Pop Up Store at the Phone Book of the World Nefer
Pop Up Store
at Cremerie de Paris N°2
Logo Noty Aroz N°1

june
2017
Nefer Pop Up Store at the Phone Book of the World Noty Aroz
Logo Omo by Unilever N°1

oct
2013
Omo by Unilever Pop Up Store at the Phone Book of the World Omo Unilever
Pop Up Store
at
Cremerie de Paris N°1
Logo Omo by Unilever N°1

nov
2013
Paris Cheminees Pop Up Store Onitsuka Tiger
Cocktail Party
N°1
logo Paris Cheminees N°6

june
2018
Paradoxe Paris Pop Up Store Paradoxe
Pop Up Showroom
at
Cremerie de Paris N°6
logo Paris Cheminees N°6

oct
2017
Paris Cheminees Pop Up Store Paris Cheminees
Pop Up Showroom
at
Cremerie de Paris N°6
Logo Petijean N°1

mai
2014
Petitjean Pop Up Store Atelier Culinaire
Chez Petitjean
at Cremerie de Paris N°1
Logo Pokemon N°1

june
2014
Pokemon Pop Up Store at the Phone Book of the World Pokemon Center
Pop Up Store
at
Cremerie de Paris
N°1
Logo Ptit Con N°1

june, july
2018
Ptit Con Pop Up Store Ptit Con
at Cremerie de Paris N°1
& N°6
Logo Rad N°1

april
2017
Rad Pop Up Store at the Phone Book of the World Rad
Pop Up Store
at
Cremerie de Paris N°1
Logo Renault N°1

march
2015
Renault Pop Up Store at the Phone Book of the World Shadow
Pop Up Store
at
Cremerie de Paris N°6 & N°7
logo Shadow N°6

feb
2018
Shadow Pop Up Store at the Phone Book of the World Shadow
Pop Up Store
at
Cremerie de Paris N°6 & N°7
logo Siemens N°1

oct
2017
Siemens Pop Up Store at the Phone Book of the World Siemens
Connected Gallery
Pop Up Store
at
Cremerie de Paris N°1
logo Sodexo Sodexo Pop Up Restaurant Signature at the Phone Book of the World Sodexo
Pop Up Restaurant
Signature
at
Cremerie de Paris N°1
Logo Soeur N°1

mai
2012
Soeur Pop Up Sales at the Phone Book of the World Soeur Pop Up Sales
at Cremerie de Paris N°1
Logo Starbucks N°1

mai
2016
Video Starbucks at the Phone Book of the World Starbucks Pop Up Cafe
at Cremerie de Paris N°1
logo SWiss Cheese Swiss Cheese Lab at Phone Book of the World Swiss Cheese
Lab
Pop Up Store
at Cremerie de Paris N°1
Logo Triumph N°1

june
2013
Triumph Expo at Phone Book of the World Triumph
Motocycle
Show at
Cremerie de Paris N°1
Logo UGG N°1

oct
2012
UGG Pop Up Store at the Phone Book of the World UGG Australia
Pop Up Store
at
Cremerie de Paris N°1
Logo Urban Massage N°6

june
2016
Urban Massage Pop Up Store at the Phone Book of the World Urban Massage
Pop Up Store
at
Cremerie de Paris N°6
Logo Under Armour N°1

sep
2013
Vskin Pop Up Store at the Phone Book of the World Under Armour
Pop Up Store
at
Cremerie de Paris N°1
Logo Weight Watchers N°1

sep
2017
Weight Watchers Pop Up Store at the Phone Book of the World Weight Watchers Pop Up Store
at
Cremerie de Paris N°1


Hotspot since 1370
A unique place in the heart of Paris
1370 Nicolas Neufville
is a merchants at the Paris food market.
He buys an old building on rue des Bourdonnais.
The family, later called Neufville de Villeroy
ot just Villeroy invests their money into the education of their children

Nicolas IV de Villeroy
Nicolas IV de Villeroy (1543 - 1617) is very bright
1559 only 16 years old he becomes an advisor for Catherine de Medici, his wife Madeleine de l'Aubespine
and Medici organise a litterary cercle at our house.

Henri IV
Henri IV (1553 - 1610) employs Nicolas IV as minister.
According to the legend the king had a permanent room
at our Hôtel de Villeroy, so he could stay overnight
after a long evening of policitcal discussions.
VB for Villeroy and Bourbon becomes
a synonym for our house.

Nicolas V de Villeroy
Nicolas V de Villeroy (1598 - 1685) inherits
the house from his grandfather Nicolas IV.
1640 he builds a new Hotel de Villeroy keeping the century old basments of the old one.

a touch of magic
Nicolas V de Villeroy
1638 septembre 5 is born in St Germain en Laye
an heir to the throne of France.
The birth is considered a miracle as the parents
had already been married for 23 years.

1643 upon the death of Louis XIII
the boy becomes Louis XIV, the 3rd Bourbon King of France.
1646 Nicolas V de Villeroy is designated to be his tutor.

Louis XIV, with his brother and his tutor Nicolas V de Villeroy
The young Louis XIV (1638 - 1715)
lived at the nearby Palais Royal
but he liked to come to our house as his tutor
had fun children to play with:
Catherine de Villeroy (1639 - 1707)
and François de Villeroy (1644 - 1730).

They later moved with Louis XIV a a new house,
"slightly" larger, the brand new
Chateau de Versailles
.

Louis XIV's presence at our VB mansion
left some magic
that is still around today.


Telecom since 1671
A long Telecom History
1671 january 21 two young entrepreneurs
Leon Pajot et Louis Ro
uillé bought
the Hôtel de Villeroy (VB mansion)
to start an avantgarde Telecom business:
It's called "La Poste"
and become the Royal French Postal Services for Louis XIV,
ancester of the French State owned PTT.


Pajot & Rouillé / Thurn & Taxis Post CoachLa Poste / Hotel de Villeroy / Cremerie de Paris in 1715
Post coaches carried mail from our house
to 900 Pajot & Rouillé post relais
around Italy and France
and to the postal centers of the Thurn & Taxis family located
in Brussels and Francfort.


Louis Leon PajotAnselm Franz von Thurn & Taxis
Their grand-son Louis Leon Pajot (1678 - 1754)
and Anselm Franz von Thurn & Taxis (1681 - 1739)
were key people in Europe's Postal system.
Uncountable historic documents were transiting
our house.
When King Louis XIV had really important papers
Louis Leon Pajot had to come to Versailles in person
to pick them up from the hand of the king ...

1717 White travelling to Paris
the Russian Tsar Peter the Grand came to visit
Pajot to admire his collection of scientific instruments.

End of Two Telecom stories
1738, may 14 Louis XV, suffered from jealousy.
and withdrew the Pajot & Rouillé post liciense,
but he did not have the power to take it
from the Thurn & Taxis
based outside France in Brussels and Francfort.

Maximilian Karl von Thurn & TaxisCalèche postale traversant les Alpes
Maximilian Karl von Thurn & Taxis (1802 - 1871),
last postmaster.
1867, july 1 the sate of Prussia nationalised
the Thurn & Taxis Post, ancestor of the German PTT
but 3 million German thalers had to be paid in compensation.
Two, three of these thalers would 119 years later
come to Paris, rue des Halles ...


Albert von Thurn & Taxis avec ses petits fils Johannes et AnselmHelene Thurn & Taxis avec Sissi
Albert von Thurn & Taxis (1860 - 1952) transmits the stories of the families post adventures
to his grandsons Johannes et Anselm.
Our VB mansion was part of them.
Albert knew them from his mother Helene in Baveria,
daughter-in-law of the last postmaster Maximilian Karl Thurn & Taxis.


Albert's aunt Sissi of Austria (1837 - 1898) and his uncles Ludwig of Bavaria (1845 - 1886)
and Paul Thurn & Taxis (1843 - 1879)
were more fascinated by the legends around
Louis XIV
than by the ones around the postal service.

Paul Thurn & Taxis and Ludwig II of BavariaPavillons Baltard under construction in 1867
According to Albert, the grandfather of Johannes,
King Ludwig II came to our VB mansion back in 1867.
At that time the construction of our rue des Halles wasn't finished.
Too bad King Ludwig II did not take pictures, until now we never found any images of the construction,
but maybe one day we will discover one in a Bavarian castle.
He returned in 1874
(a month after the invention of the phone by Alexander Graham Bell) seeing the Cremerie functioning as a "Cremerie" (cheese store).

It is possible that the magic of the Cremerie
and the spirit of Paris contributed a little to
the fairy tale palaces Neuschwanstein,
Linderhof, Herrenchiemsee?

Ludwig II was named after
Louis XVI , godfather of his grandfather Ludwig I of Bavaria.
Louis XVI was the great-great-grandson of Louis XIV.


1952 Johannes Thurn & Taxis inherited the Telecom fortune from his grandfather Albert.
Like Albert he was very cultivated and he knew his family's history better than an encyclopedia.
His stories would later create a link between the Telecom activities
of the old Thurn & Taxis Postmasters
and the not yet invented Phone Book of the World.

Return of a Telecom story

1986 when travelling to Paris
Johannes Thurn & Taxis (1926 - 1990) loved to come
to the unconventional area of Châtelet les Halles.
He enjoyed talking to young students
in the cafes, the Maison Rouge (today Cremerie
N°7),
Bistrot des Halles or the no longer existing Cafe Costes.

One of them (now editor of this website)
was captivated by the entrepreneurial spirit
of the old Thurn & Taxis that carried mail with horses
between their post relais and our house in Paris, unbeleivable postal stories,
that happened - centuries ago.

The T&T story started in
Cornello
in the Italian alps
with Francesco Tasso / Franz von Taxis (1459 - 1517)
who set up a postal route to Brussels.

Johannes's great-great-great-great-great-great-grand-father
Anselm Franz von Thurn & Taxis (1681 - 1739)
used to go to the VB mansion
opposite the cafe, on the other side of the street
(today Cremerie
N°1).
No Thalys, no TGV no ICE trains, Anselm Franz
was using horses.
It was a 44 h trip in the summer and 55 h in the winter
with one or two nights sleep in between.

Cremerie de Paris N°2 as a Sony telephone storeCybercafe de Paris leading to the Phone Book of the World
Spirit of telecommunications had stayed in our walls
and in the mind of the Thurn & Taxis family.
Above pictures were taken in 1986 / 1987
one in the living room of the T&T Regensburg Castle,
the other one in front of the just opened Cremerie de Paris N°2
The woman in the first picture that looks in her 50th,
Aimée de Heeren was much older than anybody beleived.
She would later become the link
between Chanel and the not yet reopedened Cremerie N°1.

from the Thurn & Taxis to the Phone Book of the World
The T&T stories were so crazy & funny
that they must have woken up
the sleeping Telecom genes of our old old building.
Thurn & Taxis had nobody as much interested
in his never ending Telecom anecdotes ...
Whenever there was some time conversation
went to the post legends.

While his family's Postal Palaces in Brussels and Francfort had been destroyed
the old Hôtel de Villeroy / VB mansion was still around,
... pratically unchanged.

Walking around the VB mansion
Thurn & Taxis was fascinated to feel the spirit of the old postmasters.
He was captivated the student also knew
about the exact same place,
but what he knew had nothing to do with Telecom
his stories came from Russia (see above) ...


Sony Phone Repair ServiceCremerie de Paris
A few weeks later, summer 1986,
a small Boutique, once a milk store at the foodmarket,
was for sale next to the old Postal Building (today Cremerie
N°2).
A cariatide of Empress Eugenie is above the facade.
Thurn & Taxis pushed the student to open the store,
not as a milk but as a phone store ...
"You should go into the business my family once started ... Telecom.
Here is the equivalent of one thaler
so you have someting left by the old Thurn & Taxis postmasters
that will help you to start,

get the place and you see with the energy of this spot
things will just happen and come to you."

Well when you are 20 and you open a shop in Paris
a lot of adventures are waiting ...

Sony IT A 550
Everything started with Sony answering machines
and cellular home phones:
IT A 550 or SPP 150.
Banned by the French PTT
holding a monopoly over the market
it was impossible to sell them in Paris.

1990 state owned PTT took us to court
to close down the Boutique as the phones were not "agrée".
Lawyer Laurent Salem saved us as there was no law
prohibiting repair service.
So we launched the fashion of bringing home to France
these wonderful electronic miracles
when travelling to Asia or the US.
Soon Paris Match talked about the Boutique
which came to the ears of Lady Diana
walking into our doors when visiting Paris.

The beginning of a new Telecom adventure
later resulting in the Phone Book of the World ...